Tutorial for Marketting Strategy

1. Cases in Marketing Strategy
2. Gillette: Product and Marketing Innovation
3. Monsanto Balances the Needs and Concerns of Multiple Stakeholders
4. NASCAR: A Branding Success
5. The Indy Racing League (IRL): Driving for First Place
6. Blockbuster Fights for Survival Against Intense Competition
7. Sigma Marketing: Innovation in a Changing Environment
8. Mattel: Overcoming Marketing and Manufacturing Challenges
9. New Belgium Brewing (A): Social Responsibility as a Competitive Advantage
10. New Belgium Brewing (B): Developing a Brand Personality
11. IKEA Looks to Further Penetrate the U.S. Market
12. USA Today: Innovation and Evolution in a Troubled Industry